Business and Organizational Leadership
The goal of the Brevard College Business and Organizational Leadership major is to help students maximize their potential as competent, confident, and responsible citizens, serving their local and global communities as future organizational leaders.
The program begins with a solid grounding in traditional business disciplines such as management, decision making, information technology, accounting, and marketing. Students are then challenged with applying and integrating these concepts through case studies, team projects, and internships. The rich core of required courses leads students well beyond traditional business disciplines. With the many challenges that American businesses now face caused by short–term focus, the program emphasizes understanding and managing sustainability and, accordingly, includes courses on strategic planning, ethics, communications, critical and practical reasoning, total quality management, and sustainability.
The program recognizes the importance of globalization and information technology and integrates these topics into traditional business courses. Topics in specialty area courses offered include tourism, international business, international ecotourism, entrepreneurship, sport and event management, and not-for-profit management. The program strives to help graduates be business-ready by emphasizing the development of such general skills as interpersonal communication, business writing, public speaking, presentations, office technology, resumepreparation, interviewing skills, and networking. The program provides qualified students with opportunities to pursue internships and international experiences.